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Our personal and professional image is steadily merging

Our personal and professional image is steadily merging

I was listening to the weekly podcast by email marketing guru Michael Katz just now. Have you heard it? It’s always so well done. This week, he was talking specifically about how social media is blurring the line between our personal and professional lives. Because of this blurring of the line, we’ll soon have (cue the music) “nowhere to run, baby, nowhere to hide”. People will find us–the real us–so we might as well give up on pretending to be anything we’re not. He gives us these tips on making the best us of the changing climate:

  1. Find your real voice
  2. Showcase your real people
  3. Throw open your doors

Listen to the original podcast by Michael Katz if you’d like to hear all 6 minutes straight from the horse’s mouth. No offense Michael– I don’t think you look like a horse all that much. 🙂

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