by admin | Aug 3, 2009 | Internet Marketing, Web video
It’s common to oversimplify marketing to being the same as “sales” or “advertising” but it’s actually much more involved when creating a successful product launch. Conducting market research is important to do early on — while...
by admin | Aug 2, 2009 | Business, Internet Marketing, Sociology, Web video
Research shows that viral videos are enjoyed most by the 30 year old male with an edgy sense of humor. According to a 2006 article by Advertising Age Magazine, “Viral videos are predominantly the purview of Internet-obsessed young men-the sweet spot is 30-with a...
by admin | Jul 31, 2009 | Business, Internet Marketing, Web video
This promo for a new production company called Treehouse Media Group does an excellent job of explaining why online video is a growing force in a business’s marketing. My favorite quote from their video: “At the end of the day, customers will buy with...
by admin | Jul 29, 2009 | Internet Marketing, Web video
Katie Couric calls mommy bloggers “one of the most politically active groups online.” Because of the power they have influencing the buying decisions in the home, stay-home moms are also gaining attention as a major ally in a company’s online...
by admin | Jul 26, 2009 | Business, Internet Marketing, Music, Web video
In an article entitled The Secret Weapon of Advertising we are reminded that jingles, regardless of how cheesy they may come across, are undeniably memorable. A few of my personal favorites are: 588-2300… Empire! The More You Know… And anything by the guys...
