by admin | Aug 2, 2009 | Business, Internet Marketing, Sociology, Web video
Research shows that viral videos are enjoyed most by the 30 year old male with an edgy sense of humor. According to a 2006 article by Advertising Age Magazine, “Viral videos are predominantly the purview of Internet-obsessed young men-the sweet spot is 30-with a...
by admin | Jul 31, 2009 | Business, Internet Marketing, Web video
This promo for a new production company called Treehouse Media Group does an excellent job of explaining why online video is a growing force in a business’s marketing. My favorite quote from their video: “At the end of the day, customers will buy with...
by admin | Jul 27, 2009 | Business, Uncategorized, Web video
This is another excellent point by highrecall.com, which states that nobody cares what you have to say. Because we’re all on information overload, it’s silly to think that someone would be drawn to our ad just because it’s about us. Web video...
by admin | Jul 26, 2009 | Business, Internet Marketing, Music, Web video
In an article entitled The Secret Weapon of Advertising we are reminded that jingles, regardless of how cheesy they may come across, are undeniably memorable. A few of my personal favorites are: 588-2300… Empire! The More You Know… And anything by the guys...
by admin | Feb 8, 2009 | Business, Photography, Technology
For all the photographers out there, I wanted to share an exciting new concept called “Strobism.” The word strobe is another name for a camera flash, which comes mounted to the top of most consumer and prosumer cameras. Some strobes will pop up when your...
by admin | Jan 11, 2009 | Business, Hollywood
Everyone loves a good deal. Since video production is notorious for a high rate of sticker shock, you might assume that you just can’t afford to have a video professionally made. Before you give up on video altogether, here are 4 tips on how you can negotiate...