Research shows that viral videos are enjoyed most by the 30 year old male with an edgy sense of humor. According to a 2006 article by Advertising Age Magazine, “Viral videos are predominantly the purview of Internet-obsessed young men-the sweet spot is 30-with a hankering for the slightly profane or absurd…”
As a male who is turning 30 next month, I feel encouraged knowing that if an internet video appeals to me it might actually be a good indicator of its success in a viral marketing campaign.
In the spirit of sharing the viral video love, here’s one of my favorites from earlier this year: