Everyone loves a good deal. Since video production is notorious for a high rate of sticker shock, you might assume that you just can’t afford to have a video professionally made. Before you give up on video altogether, here are 4 tips on how you can negotiate the best price on a professional video.
- Have a budget. Seems obvious, right? By establishing a dollar range that you’re comfortable with ahead of time, it will force you and your producer to find creative ways to stay within that budget.
- Begin with the end in mind. Always take the time to consider who is your target audience and what is the desired message you hope to communicate to them. Having a focus from the beginning can avoid wasting money on footage and special effects that never make it into the final cut.
- Get involved. Ask you producer if there are any ways you can assist in the production to lower the billable hours you’ll be charged.
- Develop a shooting schedule. Most big budget movies are shot out-of-sequence in order to save money; and your small production should use the same strategy. A few minutes spent developing a simple shotlist can save you hours out on location.
Hope that helps. Happy shooting!